

| WHAT MAKES A GOOD DESIGNER? |
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Ideas. Yes, a designer needs training, imagination and passion, but the true measure of their worth lies in their ideas. Without a good idea, impressive artwork cannot convert customers. Ideas support brand positioning, they increase awareness, and they improve profitability. Don’t settle for anything less.
I have built a reputation as a leading art director for clients in Spain, Italy, Denmark and the UK. My creative work continues to win business and attract attention in every field from print advertising to interactive media.

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| TAKING A PERSONAL APPROACH. |
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Brand integration is what I do best: capturing your brand essence and ensuring it is communicated across the range of mediums. From web to page, your brand benefits from visual consistency, which builds a strong impression in customers’ minds.
To achieve this, I work closely with your business, learning and listening before the project begins. The Mediaset studio is equipped with a wide range of tools and technologies for illustration, design, animation and more.
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| PROFESSIONAL ASSOCIATION |
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The National Association of Photoshop Professionals (NAPP) is one of the largest, most respected organizations of its kind.

The UK Web Design Association was established in 2001 to encourage and promote industry standards within the British web design and new media sector.
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| AGENCY CAPABILITIES... |
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Design, print, illustration, animation, branding, interactive media, campaign management I can provide all these. I also work with partner freelancers, whenever appropriate, bringing the finest skills to your project. Along the way, I’ve picked up a team of people I consider to be the best in the business:
Animator Bruce McNally works with me on animation and character design. Bruce is a globally-acclaimed freelancer who has worked with Disney, The Muppets and CTW.
Composer Mario Mariani works with me on film projects. Mario is a gifted musician and composer who has written scores for television, commercials, theatre shows and cartoons.
Copywriter Anna Hollisey works with me to deliver content for print, advertising and web. She’s an award-winning copywriter based in Devon, and has brought valuable extra capacity to Mediaset.
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| ... WITHOUT THE AGENCY BILLS. |
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I can manage your project and people, bringing it in on time and in budget. You deal directly with me no account managers, no unpredicted expenses, and no prolonged meetings. If you’re looking for more than an agency, then give me a call directly.
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