41 Ways On How To Market A Pub, Bar Or Wine Bar In 2020


How to Promote Your Pub, Bar or Wine Bar

How to Market a Pub, Bar or Wine Bar

1. A great location helps .. but if you don’t have the best location you just need to work harder on the rest of this list

2. Get out into the street and other public places and offer free samples (parks at lunchtimes are great)

3. Get your suppliers to promote you in their newsletters and outlets

4. Have a great website with plenty of content

BONUS – 2020 Post Covid Update…. later in post

5. Use social media in conjunction with your website

6. Facebook groups are great for pubs and wine bars .. create a buzz

7. Get customers to bring friends .. offer an incentive to them and the new customers

8. Video events, testimonials and offers .. people love video and it works well on social media – most smartphones have a good video camera

9. Profile your customer base and treat each group appropriately (differently?) Different offers etc

10. Focus on the top 10-20% of your customers The top 20% are probably responsible for the biggest slice of income

11. Run joint ventures with other businesses – host a networking club or run a fashion show with a dress shop.

12. Serve very good food .. there’s high profit in food if you get it right

13. Get a story in the local media .. anything from local produce and new wines to stories about your premises history .. get seen and talked about

14. Kerb appeal sells pubs and wine bars .. colourful gardens or hanging baskets attract attention

15. Get listed in directories

16. Start a professional group (or join one) on LinkedIn or Twitter and get the industry noticing you

17. Clear any rubbish from your car park .. paint new white lines .. it gets you noticed

18. Add new content to your website or blog. Offers, recipes and interesting stories all make readable content

19. Give positive responses on TripAdvisor, TopTable etc. Don’t ever make excuses but show you care

More… How To Market a Pub, Bar or Wine Bar Ideas

20. Call or email yesterday’s customers and thank them for their business

21. Offer a “free drink next time” to everyone that checks in on Facebook on a given day .. or everyday .. it will be seen by huge numbers of people

22. Ensure your decor is spotless and premises are clean .. people notice (especially the toilets)

23. Get stories in the trade press

24. Celebrate things like St Patrick’s Day with an event and offers .. ditto national holidays, Queens birthday, .. anything to attract customers

25. Provide live music

26. Provide free wifi .. and a phone-free zone as well

27. Get on Google Local .. then you also show up on some SatNavs and phones

28. Get five-star ratings on Google My Business

29. Encourage staff to upsell

30. Invite a mystery shopper and see what customer service is like from the other side of the counter

31. Promote specific drinks or menu items

32. Get suppliers to sponsor specific promotions

33. Invite magazines to review your offer and menu

34 Collect business cards .. monthly draw but give everyone a special offer if they return

35. Get a council Brown Tourist Sign direction sign to your premises

36. Install a customer suggestion box

How To Market Food & Drink Businesses

37. Put your cards/brochures in local B&Bs and on notice boards on local canals

38. Ditto local hotels with no evening dinner service .. pay a commission if the book customers in for dinner with you

39. Arrange a staff meeting and get their feedback and ideas

40. Produce a list of local hotels and B&Bs and put in your bar and on website/social media .. ensure they reciprocate

41. Use a chatbot on Facebook .. you could be the firs tin your area to do so and that will give you a good PR story


BONUS – 2020 Post Covid Update

Reopening after lockdown is hard. People are wary after lockdown.
So here’s a great way to market your place, your events and only pay if successful.

Its called Bloc and it’s quick and easy to set up. Plus you get £150 of free credits to try it out. 

What’s not to like?

Try It Now

Need Help To Market Your Pub?

Contact me for any help you need …. StefanDrew(AT)gmail.com 07904897929

Clearly a pub and wine bar aren’t quite the same, but these basic marketing ideas will work with both .. perhaps with a bit of modification in some cases. In all cases, there are hundreds of other ways to market or promote your pub or wine bar business.

More On How to Market a Restaurant, Bar, Cafe etc here

Need an infographic for your wall?

41 Ways To Market A Pub, Bar Or Wine Bar In 2019

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