Logotype and Stationery for Building With Frames
A logotype and stationery are often the starting point of a new companies ID or in BWF’s case an existing company requiring a fresh look at their ID.
Your Logotype serves to represent your organisation or company through a visual image that can be easily understood and recognised. A logo generally involves symbols, stylised text or both.
With so many small businesses suffering from poor brands, you have the opportunity to be unique and stand out form your competitors. Your logotype can often be the first contact a prospective customer has with your company. Therefor it needs to provide a reasonable expectation of a good experience. The logotype is the hub for your brand and sets the stage for all of your strategic messaging.
If you create a logo that will build a strong foundation for your brand, you will empower your business to thrive.
As a result it is essential that your logotype and stationery communicate clearly what you do.
Building with Frames appointed Studio Mitchell to produce a new logotype specifically using their companies initials. The design challenge here was to convey their unique off-site construction while retaining their corporate colours.
As a result we created several options building the initials in a structural manner. Clever use of light and shadow to create the first initial B added to the 3D feel of the logotype.
Finally, take a look at a sample of other logotypes Studio Mitchell have created in our logotype gallery.